How much responsibility should brands take when partnering with reckless influencers?

When influencers behave badly or mislead their audiences, brands often face backlash for sponsoring them. But is that fair? Should companies vet influencers more deeply — or is this just the risk of marketing in the influencer age?

Here’s an interesting article discussing the influencer-brand relationship in depth:
🔗 https://influencersgonewildblog.com/

Do you think brands are doing enough to promote ethical creators?